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Top 20 Generic Digital Marketing Interview Questions for Freshers

1. What is Digital Marketing?

Digital marketing is also known as online marketing which means promoting and selling products or services to potential customers using the internet and online platforms. It includes email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

2. What are the types of Digital Marketing in the industry?

Types of Digital Marketing in the industry are:

  •  Search Engine Optimization (SEO)
  •  Search Engine Marketing (SEM)
  •  Content Marketing
  •  Email Marketing
  •  Social Media Marketing
  •  E-commerce Marketing

3. What are some of the popular digital marketing tools?

Popular digital marketing tools are:

  •  Ahref
  •  Google Analytics
  •  Google Keyword Planner
  •  Google Search Console
  •  Mailchimp
  •  Kissmetrics
  •  Keyword Discovery
  •  SEMrush
  •  Buffer App
  •  AdEspresso
  •  Alexa Ranking
  •  Moz
  •  XML Sitemap Generator

4. Differentiate between Dofollow and Nofollow


These are regular hyperlinks that allow search engine crawlers to follow them and pass link equity from one webpage to another page.


Nofollow links include an attribute in the HTML code which tells search engines not to pass any authority or credibility from the linking page to the linked page.

5. What is a 301 redirect? How different is it from a 302 Redirect?

About 301 Redirect

It is a method used in web development and SEO to permanently redirect one URL to another.

About 302 Redirect

It is a temporary redirection method used to send site visitors and search engines from one URL to another, indicating that the move is temporary rather than permanent.

6. What is Backlink?

A backlink is also known as an inbound link or incoming link which is a hyperlink on one website that directs users to another website.

7. Why are Backlinks Important in SEO?

Backlinks are crucial because they are seen as a vote of confidence or trust from one site to another and also

  • Improved credibility for your website
  • Increased domain authority
  • Gaining organic search ranking
  • Increased referral traffic

8. What are on-page and off-page optimization?

  • On-page – On-page optimization involves optimizing individual web pages to improve their search engine rankings and attract more relevant traffic.
  • Off-page – Off-page optimization focuses on activities and strategies performed outside of the website to improve its authority, relevance, and popularity.

9. What are the best ways to increase website traffic?

Best ways to increase website traffic are:

  •  Paid search, social media advertising, and display advertising
  •  Content marketing
  •  Writing crisp and interesting headlines
  •  SEO activities including content optimization
  •  Targeting long-tail keywords
  •  Guest blogging
  •  Seeking referral traffic
  •  Posting content on LinkedIn
  •  Implementing schema microdata
  •  Linking Internally
  •  Email marketing

10. What are the key areas for using keywords to optimise webpage ranking?

Key areas for using keywords to optimise web page ranking

  •  URL
  •  Title Tag
  •  Meta Description
  •  H1 Heading
  •  Text Content
  •  Image Alt Tags

11. What is the difference between page views and sessions on Google Analytics?

Page views are like a counter that ticks every time someone looks at a particular page on a website. So, if you check out a page, then hit refresh, that’s two page views because the page loaded twice.

On the other hand, a sessions is like a visit to the entire website. It starts when you land on any page and keeps counting as long as you keep clicking around or doing stuff on the site. If you take a break for a while or it becomes a new day, then your session ends.

12. Explain keywords in Digital marketing? How important is it for SEO?

Keywords in digital marketing refer to specific words or phrases that users type into search engines when they are looking for information, products or services.

Importance of Keywords in SEO

  • Choosing the right keywords is crucial because they determine whether your website will appear in search results when users search for those terms.
  • Search engines analyze keywords to understand the content of web pages which helps to improve ranking.
  • By targeting specific keywords, businesses can attract their target audience.
  • Keywords play a crucial role in content creation.

13. What is White Hat and Black Hat in SEO?

White hat SEO

White hat SEO includes honest, ethical methods approved by search engines to boost a website’s visibility. It’s all about creating quality content, following the rules, and earning trust through legitimate means.

Black hat SEO

Black hat SEO takes shortcuts and uses shady tactics to quickly climb up search rankings. These methods might bring short-term gains, but they violate search engine guidelines and can get a website penalised or even banned.

14. Explain a responsive web design?

Responsive web design is an approach to building websites that automatically adjust and adapt to different devices and screen sizes. It ensures that a site looks and works well whether someone is using a laptop, tablet, or smartphone.

15. What is the difference between direct marketing and branding?

Direct marketing involves directly communicating with individual customers or target audiences to promote products or services. It’s focused on immediate sales and measurable responses, using tactics like emails, phone calls, direct mail, or targeted advertising to generate specific actions or conversions.

On the other hand, Branding is about creating a distinctive identity, perception, and emotional connection with a brand. It aims to shape how customers perceive and recognize a company or its products and services.

16. What is the difference between SEO and SEM?

SEO – Search Engine Optimization focuses on optimizing a website to improve its organic (unpaid) visibility in search engine results. It involves optimizing content, keywords, and website structure to rank higher in search engines like Google.

SEM – Search Engine Marketing is a way for businesses to promote their websites by paying for ads to appear on search engine results pages. When you search for something online and see ads at the top or bottom of the results page which means SEM in action.

17. Why is online marketing preferred more than offline marketing?

Here are some key reasons why online marketing is often preferred over offline marketing:

  • Online marketing can target audiences worldwide
  • It often requires lower budgets compared to traditional offline marketing methods like TV or print ads.
  • Online marketing allows for specific targeting based on demographics, interests, and behavior.
  • Marketers can track and measure campaigns in real-time
  • Provides extensive data and analytics.
  • Enables direct and immediate interaction with customers.
  • Available 24/7 and accessible from anywhere with an internet connection.

18. What are the C’s of Digital Marketing?

  • Consumer
  • Cost
  • Convenience
  • Communication
  • Channels
  • Conversion

19. Differentiate between AdWords and AdSense

AdWords is Google’s advertising platform that allows businesses to create and manage ads to appear on Google’s search results and partner websites . Advertisers bid on keywords to display their ads to users searching for related terms.

AdSense is a program that enables website publishers to display targeted ads on their sites. It allows publishers to earn money by displaying relevant ads based on their content, and they get paid when visitors interact with or view these ads.

20. How to avoid the content penalty for duplicates?

To avoid content penalties due to duplicates, ensure the content is original and unique. Use tools to check for duplicate content before publishing, and cite sources properly if you’re referring to existing information.

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