Advertisement is used for marketing purposes. It is a vital tool to communicate with their target audience. Advertisement raises awareness about products and services and helps in building and maintaining a brand’s image and reputation. Advertisements not only promote products but also educate consumers about their usage, benefits, and features. Some ads are emotionally attached to customers.
Building trust and credibility with consistent and transparent advertising promotes a long-lasting relationship between brands and consumers. India has produced so many famous and memorable advertisements over the years. Here are some Iconic and nostalgic Indian ads:
1. Amul – The Taste of India
Tagline: Amul Doodh Pita hai India
Amul is a well known Indian dairy company. Amul, originally from Gujarat, is now India’s top dairy brand and delivers its products nationwide. In 1999, it was the recipient of the “Rajiv Gandhi National Quality Award”. It is known for its quality, freshness, and nutritional value. Amul’s advertisements not only promote the products but also attach a cultural touch to the emotions of the people in its ad.
It became one of the most famous ads on Indian channels.
2. Cadbury’s Dairy Milk Chocolate
Tagline: Kuch Meetha Ho Jaye
One of the most memorable brands of the 90s was Cadbury Dairy Milk. This chocolate bar melts the hearts of people. It shows how the simple pleasure of enjoying chocolate can bring happiness to people’s lives. The ads perfectly depicted the essence of happiness, friendship, and love.
3. Nirma
Tagline: Washing Powder Nirma
The ad shows happy housewives effortlessly removing stains while dancing and singing praises for Nirma. Her simple but effective message idea was well received by the people and got good recognition in the detergent market. Nirma has established itself as a trusted quality cleaning product with a household name at an affordable price.
4. Mentos
Tagline: Dimag ki batti jala de
This ad portrayed people in unusual circumstances who discovered clever solutions after eating Mentos. With entertaining, funny, and creative stories and unforgettable tunes, these ads not only showcased the brand’s freshness but also associated it with positivity and quick thinking.
5. Surf Excel
Tagline: Daag achhe hain
One of the most famous ads of the 90s with the tagline ‘Daag Achhe Hai’. The ad depicts a heart-touching scene in which children get dirty while trying to help others, where the brand emphasises a message that the stains left from doing good deeds are a sign of purity. This advertisement promotes people’s emotions, empathy, and the importance of community. Its emotional or heart-touching story has an impact on Indian audiences.
6. Mountain Dew
Tagline: Dar ke aage jeet hai
The advertisement focuses attention on daring stunts such as snowboarding, mountain biking, and rock climbing, portraying Mountain Dew as a drink for adventurers seeking excitement and thrill. This advertisement is liked by the young audience. The tagline “Dar Ke Aage Jeet Hai” gave the brand message of crossing boundaries and accepting challenges.
7. Happydent – Palace – ‘Tera Din Roshan’
Tagline: Dikha Battissi Kar Baat Achi Si
Happydent is a brand of sugar-free chewing gum. The ad ‘Tera Din Roshan’ shows that fresh breath can make your day brighter and filled with confidence. This advertisement features captivating visuals of individuals radiating joy and illuminating their surroundings with the bright smiles they display after chewing Happydent gum.The brand gives the message of confidence and positivity. People liked the brand’s catchy ads very much and it became the best iconic ad of that time.
8. Thums Up
Tagline: Taste The Thunder
Thums Up is famous for its strong and bold flavoured soft drink in India. This drink’s ads are all about adventure and excitement, featuring daring stunts and thrilling action scenes. The tagline ‘Taste The Thunder’ meant to be an intense and powerful taste experience full of adventure.
Through their high-energy visuals and intense storytelling, it attracts the viewer’s attention and keeps them engaged.
9. Fevikwik Ad
Tagline: Todo Nahi Jodo
Fevikwik is a brand of instant adhesive known for its tagline ‘Todo Nahi Jodo’ which means ‘Don’t break, just fix it’. It is a quick and effective solution to fix broken items. In a humorous advertisement, Fevikwik demonstrates how it can bond various materials and create strong bonds that can withstand pressure. This campaign highlights the utility of the product and its strength in bonding different materials.
10. Cadbury 5 Star
Tagline: Jo Khaye Kho Jaye
Cadbury 5 Star is a popular chocolate bar in India by Cadbury Brand. The ad shows a funny video in which two men come to a tailor’s shop to get their father’s pants shortened and after eating a piece of Cadbury, they forget why they came and repeatedly give instructions to shorten the father’s pants. The advertisement depicts the joy and ecstasy of eating chocolate, highlighting its delicious taste and unique texture.
11. Camlin Permanent Markers Ad
Tagline: Write Out Loud
Camlin Ltd. company engaged in manufacturing stationery products. Marker’s long-lasting and bold impression is shown through a hilarious video. The Camlin permanent marker ad campaign positioned the product as an essential tool for professionals, students, etc. making it a trusted choice for marking needs. The Tagline ‘Write Out Loud’ indicates the USP of the Marker that it stays forever.
12. Cadbury Gems
Tagline: Raho Umarless
This Cadbury Gems Ad is all about enjoying your life at every phase of age. The Tagline ‘Raho Umarless’ refers to life is a colorful journey and age is just a number. Cadbury is the world’s 2nd largest confectionery brand in. The ads featured colorful animated characters made out of gems and promoted the product’s delicious taste. its colorful and playful ad making it favourite among consumers.
13. Center Fresh Fruit
Tagline: Kaisi Jeebh Laplapayee
Center Fresh Fruit is a popular chewing gum brand. The Tagline ‘Kaisi Jeebh Laplapayee’ Indicates the fruity flavour and refreshing sensation to your tongue. The ad shows a humorous situation where individuals experience a burst of freshness after chewing center fruit gum. Center fruit gum is a choice for fresh- breath and a burst of flavour. The ads emphasised the long-lasting freshness of Center Fresh Fruit gum, leaving a memorable impression on viewers.
14. Fevicol Marine
Tagline: Vhi Majboot Jod Pani Mein Bhi
The ad showcased the strength of Fevicol Marine adhesive, even in the toughest conditions such as underwater environments. With its humorous and creative storytelling, the ads depicted scenarios where Fevicol Marine proved its reliability and durability, with trust and dependability. Whether it was repairing boats, furniture, or other items, ad campaigns highlighted the product’s ability to provide long-lasting solutions, making it a staple in households and industries alike.
15. Ambuja Cement
Tagline: Viraat strength
Ambuja Cement Company deals in cement manufacturing in India. The Tagline ‘Viraat’ strength’ refers to the Long-lasting strength of the product. A humorous video shows people attempting to break a wall using various tools, but despite their efforts, the wall remains undamaged. The advertisement aims to highlight the firmness, durability, and reliability of Ambuja Cement in construction projects. By emphasizing the quality of its products, the ad positions Ambuja Cement as a trusted choice among builders and constructors, making it a well-known name in the construction industry.
Some Famous Indian Ads based on YouTube Views
| Product | Views | Tagline | Our Insight | Video Link |
| NESCAFÉ Classic Instant Coffee | 147M | #badalLifeKiRaftaar | Motivational | https://youtu.be/watch?v=-Fo-Ge4afDg |
| Cadbury 5 Star | 62M | #Eat5stardonothing | Lazy Behaviour by Teenager | https://youtu.be/watch?v=WdYDUuvROEU |
| Seagram’s Imperial Blue | 46M | #BecauseMenWillBeMen | Male Centric | https://youtu.be/watch?v=wMKEK4Qozi8 |
| Amul Doodh | 41M | #PehlaPyaarAmulPyaar | Teenager Love Angle | https://youtu.be/watch?v=Apnvkjz4co0 |
| Fevikwik | 24M | #Fekonhijodo | Use Broken Things | https://youtu.be/watch?v=CcfZqA_R7Tc |
| Parle Milano | 30M | #Thereisameineverymilano | Taste With Fitness | https://youtu.be/watch?v=asdJSQtfsYc |
| Prega News | 22M | #PreganewsMeansGoodNews | Spread Awareness | https://youtu.be/watch?v=0HeinLP5y84 |
| Google Search | 16M | #Reunion | Friends Meetup Through Google Search | https://youtu.be/watch?v=gHGDN9-oFJE |
| Cadbury Celebrations – Raksha Bandhan | 16M | #Issrakhikuchachahojaye | Brother Sister Love | https://youtu.be/watch?v=oapzWU3ttqg |
| Vodafone | 8.8M | #Thesuperfast3gnetwork | Bonding of Father and Son | https://youtu.be/watch?v=U_6BRY50Zmc |
| Nirma Beauty soap | 3.1M | #Saundaryasabunnirma | Shows Beauty | https://youtu.be/watch?v=Kbf9wc0VhEg |
Note – Above data is categorized by You Tube Views On 11th Oct 2023
Top Points you should consider when writing or creating the Ad
- Determine the medium
- Identify your audience
- Try to incorporate the real emotions and engage audience
- Create a headline
- Include a hook/tagline
- Identify Problem and relate with the real scenarios
- Describe your product
- Review your competitor’s advertisements
- Highlight your competitive advantage
- Be concise
