We know that digital marketing and e-commerce offer exceptional opportunities for businesses to create a brand presence. Moreover, it allows businesses to reach Millions of potential customers around the world and enhance their ROI.
Several companies leverage PPC/Google Ads campaigns to create an immediate buzz around their products or services. As a result, they constantly seek experienced PPC experts who can effortlessly manage their marketing campaigns. Here are a few essential things that you must include in your resume to stand out and land into a reputable job.
How to Write a PPC Expert Resume?
There could be many PPC experts who ran ads, but it often becomes arduous to find a PPC expert who generated a significant ROI from ads. Hiring managers usually look for resumes that can generate ROI, befittingly analyze the market and Scale PPC reliably.
Include these goals in your resume to prove that you are a good fit for this job:
- Show that you can generate ROI
- You can scale ads and analyze the latest trends
- Show that you are data proficient
What you Should Include in your PPC Resume?
1. Resume Header:
A resume header provides the employer your contact information. Moreover, if you maintain a blog or publish something noteworthy about marketing, you can even include that in your resume header.
This is how your Resume Header should look like:
- Name and Contact Information
- Link to your portfolio, website, or social media profiles
- Job Title, Degree, and Certifications
2. Work Summary:
Employers usually expect these details from a prodigious PPC resume:
- Platforms and Ad Spend
- ROI
- Years of experience
- Notable Achievements
But how will you include these details in your resume summary? Well, you can write something similar to the below:
Google, Amazon, and Facebook Ads certified PPC specialist with over eight years of experience in driving qualified leads for SaaS & B2B companies. Helped them cut their advertising spend by 50% with a 70% increase in ROI. Good knowledge of JS & proficiency in Excel, capable of producing complex reports with Vlookups, pivot tables, and advanced charting.
3. Skills:
PPC experts come with a swiss army knife of various soft and tech skills. This opinion indicates creativity and analytical thinking possessed by a great PPC expert.
Furthermore, successful PPC campaigns are based entirely on psychological principles, with a marginal difference in text affecting the campaign.
Paying attention to the art of persuasion as a part of your skillset can help you show the hiring manager that you are capable of triggering emotions to get the desired results.
These are the essential soft skills for PPC Resumes:
- Organization
- Time Management
- Credibility
- Flexibility
- Decisiveness
- Communication
- Analytical Thinking
- Adaptability
Also, add some of these hard skills to your PPC Resume:
- Google Analytics
- Pay Per Click
- SEM
- Web Development
- Google Ads
- Facebook Ad Manager
- Excel
- Content Marketing
- Copywriting
- Web Design
- Automation
4. Education:
PPC experts can constantly gather knowledge of their profession as there are numerous online courses and internal training programs available nowadays. So, this makes the education section not that important on your PPC resume.
But still, if you have achieved an excellent GPA and you’ve got relevant education in marketing and sales, then you can indeed include it in your resume. Moreover, including your education will increase your chances of getting hired.
And, you must ensure that your education section features the following:
- Degree type
- Major
- GPA score
- University
- Year
5. Certifications:
PPC is a fast-paced industry. So, resume certificates play a vital role in proving that they can keep up with the changing trends. Furthermore, listing your certification’s name and date shows their recency and relevance.
As discussed earlier, including common tech and soft skills on your resume becomes necessary in this industry. To stand out of the competition, you may need to wrap your head around a few advanced certifications and courses in copywriting, Java script, Psychology, and Microsoft Office (with a primary focus on Excel).
Concluding Thoughts
These were some of the crucial things that every employer wants to see in a PPC resume. In the end, take reference from the above points and mention all the necessary details in your PPC resume in a way that pleases the employer and stands out of the crowd.
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