What is Digital Marketing?
We are living in a digital age and businesses are moving towards the web for online promotions and marketing of their products and services. In the same way, we can say that digital marketing refers to the marketing and advertisement of services and products of a business or company via digital channels such as mobile apps, search engines, emails, social sites, websites etc.
It comprises Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO) and Paid advertisement. However, we can’t forget to include affiliate marketing and email marketing as some of the vital parts of digital marketing.
So, the main components of digital marketing, we deal with are as follows:
- SEO (Search Engine Optimization)
- SMO (Social Media Optimization)
- SEM (Search Engine Marketing)
- Email Marketing
- Affiliate Marketing
Search Engine Optimization (SEO):
As the name suggests optimizing a website according to the principles of the search engine is known as Search Engine Optimization. It involves the jobs of enhancing the content and basic structure of the website as well as promotional activities required to get traffic to your website.
SEO has two major components
- On-page SEO
- Off-page SEO
On-page SEO
It refers to implementing all the required methods and controls such as meta tags, content quality, technical tags etc on the website.
Some of the important On-Page SEO factors are as follows:
- Meta Tags
- Meta Title
- Meta Description Tag
- Meta Keywords tag
- Page Length
- Outbound Links
- Internal Links
- Canonical Tag
- Image Optimization
- Sitemap
- Content
- URL Optimization
- Mobile Friendliness
Off-page SEO:
Off-page optimization techniques include the activities work to increase traffic from other websites.
Some of the important Off-Page SEO factors are as follows:
- Influencer Outreach
- Guest Posting
- Article/Blog submission
- Social Bookmark Submission
- Forum Submission
- Directory Submission
- Video Submission
- Image Submission
- Infographics submission
- Web2.0 Submission
Social Media Optimization
In this method of digital marketing, we increase the traffic to the website via social media sites. Social media sites are great platforms to attract users and convert them into potential clients. Each social media site has multiple features and offers lots of traffic to your business website.
Some of the popular social media sites used for business promotion are as follows:
- LinkedIn Marketing
Search Engine Marketing (SEM):
SEM is also an important component of digital marketing. It has different activities than SEO and SMO. In this way of online marketing, you have to pay the search engines for advertising your services and products and get them at the top of search results. This type of paid marketing is also termed as Pay per Click ads that help you get organic results to your website.
Email Marketing:
Email marketing is an effective digital marketing technique to get traffic and customers for your business. It helps you directly connect to your customers and help them get what they are looking for. In this way of marketing, you send images, banners and text regarding your products and services directly to email IDs of customers.
Benefits of Email Marketing:
- It assists in improving brand image and increasing awareness.
- It is a budget-friendly way of online marketing.
- It contains a wide reach across the globe.
- It enables businesses to make highly personalized ads or messages.
Some email marketing tools as listed below:
- Mail Chimp
- Litmus
- Reach Mail
- Active Campaign
- Campaign Monitor
- Get Response
- Infusion Soft
Affiliate Marketing:
It is a type of online marketing in which the affiliates get some amount of money as a commission for advertising and selling the services or products of a seller of a company. With every sale, affiliates get the part of the profit. It can be termed as an association between 3 parties Publisher, Advertiser and Consumer. Lots of e-commerce companies like Amazon, Flipkart, eBay and others offer their affiliate programs. If you are aware of how effectively do affiliate marketing then it becomes easier to earn money through such affiliate programs.
